Live loud like a noisemaker. Greatness isn't born in silence, it's made of noise.
Noise believes in demonstrating connected lifestyle-tech and craft products that work for you instead of the other way around with technology that really listens to you. For the Noisemaker in you.
Let us show you a video
Sound by Bose, we think it says it all. The investor has supported Noise with leading sound engineering. Let's hear those details.
About the manufacturer
India's Nr. 1 smart watch brand
After several years of manufacturing great devices at a great price, Noise became India's number 1 smartwatch brand. The quantity they are moving in India is enough for the third place on a global level for smartwatches, which shows their power overall.
Bose, the investor
Bose, which holds an ownership stake in the company, is a well-known brand across Europe. Its high-end and super-premium audio products represent an exceptional level of quality in the market. Bose saw such strong potential in Noise that it invested in the company and acquired an ownership stake in 2023.
Active founders
In 2014, Amit and Gaurav Khatri founded Noise. The company initially focused on smartphone accessories. Its first major breakthrough came in 2016 with wireless earphones, followed by a wide range of smartwatches. In 2023, Noise entered the smart ring category. Today, Amit and Gaurav Khatri lead Noise, India’s #1 smartwatch company.
Key milestones
2013
Noise is born
Brothers Amit and Gaurav Khatri found Noise in India. Starting with smartphone accessories, the company soon expands into connected lifestyle products, including wireless audio and smart wearables.
2019
Major force in audio
Noise establishes itself as one of India's leading homegrown audio brands. It becomes the #2 brand in India with a 12% market share, while Noise Shots X1 Air and X5 rank among the country's five best-selling models.
2022
India's #1 smart watch company
Noise reaches the #1 position in India's smartwatch market, while also ranking among the world's leading smartwatch companies, demonstrating the scale and consumer trust the homegrown technology brand has built.
2023
Bose invests in Noise
Global audio pioneer Bose Corporation makes a strategic investment in Noise, acquiring a minority stake in the company. The partnership is created with a particular focus on innovation and further development in audio.
2025
Master Series is born
Noise takes a major step into premium audio with the introduction of the Master Series. Noise Master Buds and Master Buds Max quickly rise to fame.
Today
Master Buds 2 and Luna
Noise launches Masterbats 2 just after a year to even elevate the experience more. Plus, they focus on building Luna further on the success of Luna Ring and newly launched Luna Band.
Spatial Audio
Bose share
experience
Top products from Noise
excellent quality
for personalization
unparalleled experience
Hi-Res 24bit/96kHz
sensing usage
studio-grade sound
to be always ready
leading the industry
for clarity at max
with 5-mic setup
plus find earphone mode
switching seemlessly
10 min quick charge
excellent quality
for personalization
with 6 mics & 51dB
sensing usage
unparalleled experience
Hi-Res 24bit/96kHz
for cinematic feeling
6-mic ENC + DNN
switching seemlessly
to use really anywhere
for long usage
drivers for performance
powered by voice
10 min quick charge
