Everyday care, redefined. Pioneering premium beauty-tech.
Laifen conquers the beauty world with its one-of-a-kind innovations and patents. Hair oil application through hair dryers, the world's first dual-technology toothbrush and redefinition of shaving and trimming for men.
Let us show you a video
What made us really fall in love with Laifen started with this video, the Laifen Wave. It felt something extraterrestrial, and still it is. So unique, so great. Just like the hair dryers and the shavers.
About the manufacturer
A young pioneer
Back in 2019, Laifen was founded by Hongxin Ye, a visionary creative geek, who wanted to create something truly special. Laifen independently designed and manufactured a high-speed brushless motor capable of an astonishing 110,000RPM.
From R&D to manufacturing
Even though Laifen is located in China and they could find easily lots of factories to manufacture their products, they own the entire manufacturing. Laifen factories in Zuhai are one of the most modern technological leading factories in China.
Personal care as passion
Laifen concentrates on researching and developing new propositions across the personal care domains. Check out what's cooking next. Definitely revolutionary and something groundbreaking.
Key milestones
2019
High speed hair dryers
Just after being established, Life on the R&D team started the processes to design a revolutionary high-speed hair dryer.
2020
LF01 born to rule
Laifen starts the sales of LF01, first generation high-speed hair dryer, after finalizing the research and development of their own groundbreaking three-phase high-speed motor. Marketing starts as well.
2021
Success came quickly
After positive acclaim, Laifen is closing the year of 2021 with 200000 pieces sold, so it starts R&D processes for new categories besides hair dryers.
2022
International success
At the end of the year, 3 million users are happy with their Laifen hair dryers. Success is unprecedented. The future seems promising with the innovation pipeline, including Wave Toothbrush.
2023
Oral care breakthrough
Wave is introduced to the market, the first dual-tech toothbrush in the world. In the meanwhile, success continues for hair dryers with an 8 million+ user base.
2024
Time's best invention
Time Magazine names Laifen Wave as one of the best inventions of the year. Already 2.5 million pieces sold, and the user base of hair dryers surpasses 15 million. New categories are in the pipeline already.
2025
Unisex brand
Laifen enters male grooming through two revolutionary devices: T1 Pro and P3 Pro. Shaving becomes part of Laifen's universe.
Today
Rising to the top
Laifen becomes the number one high-speed hair dryer brand in the world while also introducing hair oil application in the hair dryer range. New categories are on the horizon.
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